Blog
Insights, tutorials, and updates on link management.
Short Links for Email Marketing: Why and How to Use Them
Discover why short links improve your email campaigns — better tracking, cleaner URLs, and branded trust. Learn how to set them up step by step.
What Is Link Tracking and How Does It Work?
Learn what link tracking is, how it works behind the scenes, what data you can collect, and how to start tracking clicks on your links today.
What Are UTM Parameters? A Complete Guide
Learn what UTM parameters are, how to use them to track your marketing campaigns, and common mistakes to avoid when building UTM URLs.
How to Redirect Bots and Humans to Different Destinations
Learn how to create a short link that sends bots to one page and real visitors to another using Middlewr's conditional routing rules.
How to Choose a URL Shortener in 2026
A practical guide to choosing a URL shortener in 2026 — key criteria, feature comparison table, and what to look for in smart routing, analytics, and pricing.
Middlewr vs Bitly: Which Link Shortener Is Right for You?
A detailed comparison of Middlewr and Bitly — features, conditional routing, pricing, and modern UX to help you choose the right link management platform.
Middlewr vs Dub.co: Which Link Shortener Is Right for You?
A detailed comparison of Middlewr and Dub.co — features, conditional routing, analytics, QR codes, and pricing to help you pick the right link shortener.
Manage Billing and Plans
Learn how to view, upgrade, or change your Middlewr subscription plan and manage your billing information.
Create and Manage API Keys
Learn how to create API keys in Middlewr to integrate your short links with external tools and automate link management.
Import and Export Links via CSV
Learn how to bulk import new links and export your existing link library as CSV files in Middlewr.
A/B Testing with Split Routing
Learn how to use Middlewr's split routing feature to run A/B tests by distributing traffic across multiple destination URLs.
Create and Use Link Templates
Learn how to create reusable link templates in Middlewr to standardize routing logic and speed up link creation.
